- Content Marketing
Local Meteorologists React to Allen Media Hub Announcement
After Allen Media Broadcasting announced it would broadcast some local weather forecasts on The Weather Channel in Atlanta, backlash came…
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Veteran journalist Chuck Goudie will leave WLS in Chicago
WLS investigative journalist Chuck Goudie left the Chicago-owned ABC station after more than 40 years. Goudie began working at the…
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Navigating the Changing Pet Care Market with Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, Chief Marketing…
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Powering a Healthier World: Inside Reckitt’s Mission with Nick Horan
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, Global Head of Brand Experience…
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Make 2025 the year your video creation shines by Edna Chavira
When setting your professional goals for 2025, why not add one more:enhance your advertising creation? A fresh, intentional approach can…
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Netflix Reveals First Ad Tier Price Hike
The numbers 18.91 million — Netflix paid subscriber net additions in the fourth quarter. 302 million — The streamer’s total…
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How Netflix and other streamers hit record ratings in December
Streamers had a holiday season full of football and blockbusters. According to Nielsen ratings of its December 2024 gauge report…
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What does Salesforce have in store for marketers in its Spring 2025 release?
It’s the time of year when Sales force releases its spring updates, which will roll out this year between January…
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3 ways the future of TV was shown off at CES, according to experts
The future of television was on display THESEand data and artificial intelligence were at the center. Media buyers, executives and…
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A Step-by-Step Guide to How I Do Content Research
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer…
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