- Internet Marketing
Comment créer un plan d’action : un guide simple pour les spécialistes du marketing
Il y a quelques années, j’ai fait face à l’une des campagnes les plus exigeantes de ma carrière. Le projet…
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Microsoft Clarity launches Google Ads integration
You can now directly tie campaign performance to user behavior, bridging a critical gap between ad spend and engagement metrics.…
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AT&T Guarantee Wins Big Crowd in College Football Playoff
AT&T had no shortage of sports sponsorships it could have used to launch its new consumer guarantee, but the College…
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What is a media mix and the most effective types [HubSpot Blog Data]
I realized that to truly connect with customers, it is essential to be present wherever they are, whether on social…
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How TikTok Changed Advertising Forever
Mondelēz International’s Nutter Butter went viral with a disturbing and surreal crime scene made of smeared peanut butter and broken…
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Why Culture is Key to Brand Marketing Influence
I recently interviewed Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do, and…
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Overtime invests millions to expand its athlete talk shows, citing virality
THE sports media company Overtime plans to expand its slate of athlete-oriented talk shows in the coming months, increasing its…
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Retail Media in 2025: Google’s Big Bets, New Tech, and More
Pull back the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media…
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GroupM US Chief Investment Officer Matt Sweeney to step down
Longtime GroupM executive Matt Sweeney has resigned from his position, ADWEEK has learned. Sweeney has been with GroupM since 2014,…
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Man charged in death of Cleveland journalist Bill Safos
29-year-old man faces charges in connection with death of former WOIO journalist Bill Safos. The Cleveland CBS affiliate reporter died…
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