- Content Marketing
Ticker: CNN settles Zachary Young defamation case
Top of ticker: CNN has been found liable by a Florida jury in its defamation case brought by a Navy…
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Brands investing in immersive experiences need to change the way they think about ROI
This article was created in partnership with Infinite Reality Immersive experiences are changing the way brands, creators and audiences interact…
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Digital Advertising Expected to See Double-Digit Growth Across Retail Media, CTV and Social Media
Things look positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report,…
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3 essential marketing writing rules to gain the trust of your prospects
When your prospects go into a sales call with little to no research, they want one thing from your marketing…
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Changes in Meta ad prices show dollars moving there ahead of TikTok ban
As advertisers prepare for a United States without TikTok., Meta’s cost per thousand impressions (CPM) shows signs of both increased…
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Your free pass to MarTech Spring 2025 is waiting for you!
New year, new opportunities – same goal: take your marketing campaigns to the next level of success. How? Technology. The…
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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We transformed our standard dev email flow into an AI-powered conversion powerhouse. Here’s what we did, what worked (and what…
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How to Select a CMS That Powers SEO, Personalization, and Growth
As the customer journey becomes more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven…
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How to use AI training for employees to keep your business ahead of competition
When IKEA introduced AI chatbots to resolve nearly half of its customer support tickets, it faced a huge challenge: ensuring…
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Comment créer un plan d’action : un guide simple pour les spécialistes du marketing
Il y a quelques années, j’ai fait face à l’une des campagnes les plus exigeantes de ma carrière. Le projet…
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