Consumer expertise (UX) analysis agency AnswerLab has named Megan Malli as its new chief govt officer (CEO).
Malli joins us from digital company Enormous, the place she was International President. She assumes the position from founder and former CEO Amy Buckner Chowdhry, who will change into chair of the board.
The CEO transition comes as the corporate approaches its twentieth anniversary early subsequent 12 months.
As CEO, Malli will lead AnswerLab “to form the way forward for user-centered design, delivering trusted insights that drive impactful leads to the quickly evolving consumer expertise and model panorama,” she declared. in an announcement.
Malli brings over 20 years of expertise in digital transformation and user-centric innovation. For over a decade Enormousshe has collaborated with manufacturers like Ticketmaster, McDonald’s and Brooks Operating to redefine buyer engagement and expertise.
“AnswerLab’s objective has all the time been to supply manufacturers with data-driven insights,” mentioned Buckner Chowdhry. “Megan’s imaginative and prescient aligns with this objective, and her concepts will allow our purchasers to satisfy and exceed consumer expectations in thrilling and transformative methods.” »
Based in 2004, AnswerLab works with manufacturers together with Google, American Categorical and Meta to create user-friendly digital experiences.
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In 2022, AnswerLab secured an funding from Shamrock Capital develop and broaden the corporate’s business choices. Shamrock additionally owns ADWEEK.
