Analyze creator historical past to examine model security: Viral Nation updates its safe repute resolution
Brand Safety First: Global Social Media Marketing and Creative Agency Viral Nation detailed updates of Secure, its artificial intelligence-an optimized brand reputation solution, including verification of the public history of creators.
With advertising spending on influencer marketing expected to grow by 60%to nearly $56.3 billion by 2029, brands increasingly want assurance that they are investing that ad spend wisely by taking a proactive approach to brand safety and how creators align.
“We’re setting a new standard in brand reputation management by enabling brands to spot potential blind spots and see around corners at the speed of social media,” said Viral Nation co-founder and CEO , Joe Gagliese, in a press release. “Not only does this ensure greater brand safety, but it also enables deeper creator intelligence to maximize opportunities in each creator partnership.”
Viral Nation launched Secure in 2022. The solution, powered by Google Geminiintegrates a brand’s customizable risk setting and verifies creators’ entire history on public platforms.
Highlighting the updates announced Wednesday, in addition to text, Secure’s AI-based analysis covers audio files, images, OCR (optical character recognition) data, transcripts and videos.
Brands can customize risk tolerance and sensitivity levels and search for specific safety concerns such as drug use, hate speech and other sensitive content.
Secure uses advanced AI to help brands find the best match from the creator pool, categorizing content by age group, style and topic, as well as detecting past paid ads, sponsorships and mentions of unpaid brand.
Finally, Secure deploys robust logo detection and multilingual analysis, and can analyze 15 years of content across all major platforms.
