Akqa Americas Restructures the leadership team

On the heels of a global restructuringAkqa has unveiled a new management team in the Americas.

Tesa Aragones, former president of North America, was raised to the CEO of the region, a first for the agency.

Meanwhile, Jabari Hearn, previously Managing Director, presents himself in the role of the Director of Marketing and Growth, fulfilling a Role left vacant by Sam Kelly in November.

And Giles McCormack, a 16 year old AKQA veteran and a former director partner, was appointed customer director, with a discount to strengthen customer partnerships and optimize resources in the region.

“At Akqa, we are motivated by a relentless ambition to shape the rest. This exceptional team of visionary leaders embodies the spirit of creativity, innovation and goal that defines the AKQA, “said Aragones in a statement.

Under the new structure, the world creation directors Shu Hung and Diego Machado will supervise the creative direction through the Americas, where they are based.

Andrew Missingham, previously Executive Director of Consumer Insights, was promoted to Data Information Director, while Katje Chiller, former chief of people, became director of people.

The AKQA will announce a global strategy director and global director of world technology this quarter.

Integration push

As part of the new global structure, the AKQA Americas, which includes its North and South American offices, will work as a unified region to facilitate collaboration through the agency and the WPP parent more widely.

As part of the new market, Akqa Casa based in Brazil will operate within the framework of the Americas compared to a separate market, strengthening the capacities of the region. Machado will focus on the integration of the Akqa Casa in the Americas region.

Restructuring, depending on Departure from the founder and CEO of the Akqa Ajaz Ahmed After 30 years at the helm, aims to simplify access to the AKQA offer for customers, who require integrated services and teams.

“This new model guarantees that our teams are allowed to adapt to the change of market demand, to promote innovation and to provide lasting success to our customers,” added Aragona.