Recently, we hosted an informative webinar on using AI for customer education, with a focus on content creation – and not only that. George Palegeorgiou, CPO and co-founder of LearnWorlds, along with Eliza, our learning design expert, and Brett, our customer success expert, shared valuable tips. with real quick examples to demonstrate how easy it is to create your customer training program using AI tools.
Watch the on-demand webinar to learn the multiple use cases and impressive capabilities of AI in customer education, using ChatGPT and LearnWorlds AI Assistant.
Or keep reading to get the gist of what we covered:
Why every company can and should offer training to its customers
Until a few years ago, we thought customer education was just for big businesses, but that’s not the case. The truth is that every company can offer product training for customers using a Economical LMS platform that allows you to deploy customer education without breaking the bank.
In fact, you should provide education to clients. Customer Education can be integrated throughout the customer journey, providing huge benefits whatever the size of your business:
Lead generation Customer onboarding Key feature adoption Customer health scores and NPS improvement Renewals
By aligning customer education with your business strategy, you can achieve key business objectives like reducing customer support tickets, reducing customer support costs, reducing time to value, increasing customer satisfaction, and much more.
Overall, client education can drive sustainable growth for your business… because trained customers are your best customers!
Six applications of AI in customer education
So where does AI fit into the picture we’ve described? AI can help you create engaging and impactful customer education, every step of the way. Let’s see how!
👉 Before we dive in, let us introduce you to LearnWorlds’ advanced AI assistant. With over 200 predefined prompts, LearnWorlds’ built-in AI tool guides you through all the steps of course creation efficiently and reliably. (Besides our AI assistant, we offer you the possibility to connect your own OpenAI provider.)
Our AI assistant performs tasks such as lesson plans based on instructional design theories, creating e-books, generating ratings and reviews, creating emails, and editing and posting. content transformation. Try LearnWorlds now with a 30-day free trial to see the magic for yourself!
More than 9,000 brands trust LearnWorlds to train their employees, partners and customers.
1. Strategy and planning
With AI tools, you can create tailored, personalized learning experiences that meet your customers’ needs and have real impact.
While you are in the planning phase of your customer education strategyAI can help you:
Understand your customers (learning characteristics, backgrounds and experiences, prior knowledge, etc.) Analyze complex data without relying on spreadsheets (populate them with all relevant data, like support tickets) Perform a training needs analysis Act as a subject matter expert Help build a program overview after collecting the necessary data from your training needs analysis
2. Content Creation
AI can help you create your customer training in two main ways:
Build a lesson plan
Create your course like a professional instructional designer, even if you’re not one. AI can create a lesson plan based on instructional design principles (like the ADDIE model, Bloom’s Taxonomy, experiential learning, etc.) to improve learning. It goes without saying that effective learning is essential to achieve course objectives, such as improving the use of features.
The best part is that you can experiment with different theories of identity to see what your course would look like with each of them, then you can select the one you like the most, either as is or some elements of it.
Design high-quality learning activities
…at lightning speed! Speed is key in customer education because the faster your customers learn, the faster they will adopt a product. Otherwise, they might abandon the product or leave a negative review. So, every time you release a new feature or a new version of a product, you want to release that content very quickly – and you’re doing it now!
Flashcards, slides, quizzes, exams, images, stories and case studies Here are some activities you can create with AI. Provide the AI with as many details and requirements as possible to achieve the desired result faster.
When it comes to content creation, AI can address one of our biggest “fears”: being boring! AI can “get off the beaten track” for you and create engaging content using creative thinking techniques, humor, role-playing or critical thinking. For example, you can ask him to explain what market segmentation is with a cooking analogy.
3. Optimization and reuse of content
Often, you may have existing course content or other resources that you can reuse. In such cases, AI can allow you to polish your content to perfection or transform it! Let’s take a look at how AI can optimize your content:
Content editing: Simplify, refine, rewrite, rephrase, shorten, expand, enrich, continue writing, or remove redundancies.
Content Optimization: Summarize, extract the main takeaways, list of advantages/disadvantages, translation, conversion to another format/activity.
👉And these are just a few of his abilities! If you want to learn more about using AI for content creation, download our free eBook AI and the Art of Instructional Design: Exploring the 5 Levels of Expertise.
4. Assessments and certifications
Offering a certificate is very motivating for clients who will receive tangible proof of their learning after the program. Likewise, assessments will help them stay on track, refresh and self-assess their knowledge while providing you with a reliable source to evaluate your program.
Generating the (right) questions to ensure your customers actually absorb the content takes time, unless it’s done with AI.
AI can help you create quizzes and exams (knowledge checks) for your certification programs and self-assessments (quiz without scores) to help customers assess their level of knowledge.
For example, you can ask the AI to create a quiz based on a resource of your choice, such as an e-book, and set specific requirements, such as 10 questions with 4 possible answers each. If you want, the AI can even automatically generate comments for you!
5. Marketing materials
Marketing materials are a powerful tool for Nurture prospects, stay in touch with customersand of course, promote your program. The thing is, you might not be a gifted wordsmith or don’t have the time to create everything from scratch, which is why you might need AI help .
Emails are a typical example and a very effective type of marketing medium. Set parameters like email objective, keywords, and tone of voice to create emails that sound like you…but better!
6. Data analysis
AI can analyze performance scores, engagement rates, and more to help you understand what customers are like. interact with your program and identify areas for improvement. You can do it manually or with AI – quickly and precisely!
The AI can display the results however you want (for example, a pie chart) and it can even propose recommendations to improve your course.
Final Thoughts
AI is here to speed up your work – and it’s awesome! But remember that you have the last word; you own the content and are responsible for ensuring its quality. It is important that you review the result carefully for accuracy and to ensure that it is what you want.
Want to know more? Watch the full webinar to learn more about AI for customer education and see quick examples using ChatGPT and LearnWorlds AI Assistant.
And, of course, take advantage of our 30-day free trial to see how LearnWorlds AI Assistant’s advanced prompts can transform the way you develop customer education content.
More than 9,000 brands trust LearnWorlds to train their employees, partners and customers.
Further reading might interest you:
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Androniki is a content writer at LearnWorlds and shares instructional design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and disseminating knowledge. She is also a budding yogi, an avid reader, and a talented transponder.
