AI Conversion Charge Optimization: How AI is Remodeling CRO Methods

The future of conversion rate optimization is here, and it’s driven by AI. From personalized video to scalable email delivery, learn how to maximize conversions with AI CRO.

If Kieran and I were to invest our marketing budget somewhere over the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO).

In fact, we believe in AI CRO so much that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing – even product marketing. The return potential is simply unmatched, with some experiences seeing an increase in conversion rate of 50-100%.

Now I know what you’re thinking: CRO has been a marketing staple for decades.

And you’re right. But AI has completely disrupted the process, providing new levels of personalization, scalability, and automation that weren’t even possible a year ago. The result? A faster, smarter way to turn curious visitors into loyal customers.

In a recent Marketing against the grain episodeKieran and I explain what AI CRO is, the key areas where it is transforming marketing, and tips for integrating it into your marketing strategy.

What is AI conversion rate optimization and why is it important?

AI-driven conversion rate optimization (AI CRO) uses artificial intelligence to increase conversion rates of analyze massive amounts of data and identify key customer patterns, such as recurring behaviors or connections between different touchpoints.

Based on this information, AI then identifies conversion opportunities, such as adjusting landing page content, email, or campaign interaction sequence, to better match behaviors and to user preferences.

In our opinion, what makes AI CRO a particularly powerful strategy is the scale of its impact. For example, at HubSpot, our AI-generated email campaigns generated a 94% higher conversion rate than non-AI test control. This is what Kieran and I call a game changer.

3 key areas where AI is transforming CRO recommendations + tools

You’re probably already using generative AI for marketing to some extent, but we’re here to tell you that you should be doing it more. Here’s how.

Chatbots and user journey

When it comes to providing real-time, personalized support, AI chatbots are one of the most powerful tools in AI-driven CRO. These bots simulate human-like interactions, provide 24/7 support, and offer users the exact information they need, when they need it, in a personal and efficient way.

For example, features like HubSpot’s AI chatbot can handle everything from answering customer questions to making personalized content recommendations, all in real-time, ultimately improving the entire process. user experience.

While some businesses worry that chatbots can appear impersonal, our AI Chat Experience at HubSpot actually showed the opposite, with a >50% improvement in value per chat, customer satisfaction scores (CSAT) corresponding to human interactions, and a 43% increase in chat conversion rates.

Email Personalization at Scale

“Message personalization – and at scale – is a great application of AI CRO,” says Kieran, explaining how AI helps marketers craft and tailor marketing and sales messages for different audiences. “Any time you can send a personal message to customers, it always works great. »

Generative AI tools like GPT-4 and Claude AI make it easy to scale personalized email campaigns with minimal manual effort, ensuring every message feels relevant and timely to the recipient.

Video content generation

We have often discussed how AI video is disrupting the marketing industry. It is therefore not surprising that the use AI Video Marketing Tools Creating and personalizing video content is a leading strategy in AI-driven CRO.

For example, tools like HeyGen And Infinite AI Help marketers quickly create videos for campaign or product pages that are missing them, or personalize existing videos for different customer segments. Video content keeps visitors on your pages longerleading to higher user engagement and conversion rates.

Our tips for navigating AI CRO

AI CRO has huge potential, but without the right approach it can fail. Here’s what Kieran and I learned about leveraging AI to drive real conversion results.

1. Act early to gain an advantage.

Integrating AI into your CRO strategy now (not tomorrow or next week) gives you valuable time to experiment, iterate, and refine your approach while others are still catching up.

“If you look at the companies that were early adopters of AI and integrated it into their outbound systems… their growth has been quite significant,” says Kieran. “But as AI becomes more widespread, things will become saturated and companies will all reach the same level.”

Arrive early and you won’t just learn; you will also define how AI-driven CRO will shape your industry.

2. Think like Spielberg: be a creative problem solver.

Things won’t always go as planned with your AI CRO strategy, especially in the early stages of experimentation, so being able to pivot and solve problems creatively is key.

Kieran shared an example of how Steven Spielberg faced a major setback when the mechanical shark broke during the filming of Jaws. Rather than let the problem halt production, Spielberg rewrote the script overnight, using yellow barrels to represent the shark’s presence – a creative solution that has become part of cinematic history.

“So, are you a problem solver?” » asks Kieran. “Or do you let problems stop you from doing what you really want to do?” »

By remaining agile, testing different strategies, and moving forward, you will discover new and sometimes even better solutions.

3. Study the future and the past.

As marketers, it’s easy to get caught up in the day-to-day and lose sight of the long-term strategy. But if you really want to grow your AI CRO efforts, you need to focus on the future and the past – and not getting stuck in the smallest details of everyday life.

Studying history’s great marketers can reveal patterns that inform your future strategy. For example, Kieran and I often discuss how Dietrich Mateschitz, founder of Red Bull, turned an energy drink into a $16 billion empire.

History has a tendency to repeat itself, and those who understand the past will be better equipped to anticipate the next big opportunities in an AI-powered future.

To learn more about how you can use AI to optimize CRO, check out the full episode counter-current marketing below:

This blog series is in partnership with Marketing Against the Grain, the video podcast. It digs deeper into the insights shared by marketing leaders Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (SVP, Marketing at HubSpot) as they build growth strategies and learn from remarkable founders and peers.