Artificial intelligence has taken the world by storm in recent times. There are many use cases where using AI saves you time and ensures efficient use of available resources.
The two notable use cases are content creation and curation, especially for growing businesses.
Content helps you connect with your target audience and helps you get quality leads. However, creating quality content day in and day out can be intimidating.
This is where content curation comes in, making it easier for you to maintain a decent flow of information output.
Businesses have started leveraging AI not only for content creation but also for content curation to be more efficient.
By integrating AI into your content creation and curation workflow, you can easily engage your intended audience and build awareness of your brand.
In this article, we will discuss the differences between AI-powered content creation and curation, as well as their benefits.
So, without further ado, let’s get started.
What is AI-powered content creation?
Creating quality content is a process that takes time. You research keywords that match the needs and interests of your target audience, explore appropriate topics, plan a content calendar, generate content, review and optimize it for better search engine performance.
To make things easier, people have started leveraging AI-based solutions to create quality content. Around 50% bloggers are using AI to create content. Additionally, businesses are also using AI to power their content creation process.
Here you create content from scratch using AI tools. You can manually refine the generated content, but artificial intelligence will do the heavy lifting for you.
There are a number of solutions you can consider for using AI for content creation, such as ChatGPT, Gemini, Jasper and many others.
AI-powered tools use natural language processing to generate content for you based on information provided through prompts.
What is AI-powered content curation?
Content curation is a process in which you leverage third-party resources to share useful information with your target audience.
Here you are not generating content from scratch. You use information already published and organize something new from there. This helps you save time and stay consistent in sharing content with your audience.
It doesn’t matter if you are the author or someone else. You take available information, add value to it and transform it into something new.
This is a popular strategy, because 82% of marketers repurposing their content to stay active on different platforms without overwhelming themselves.
You can use AI tools not only to generate content but also to curate it. All you need to do is identify relevant sources and use AI-based solutions to reuse the information for you.
For example, an event organizer could use AI to select ideas for a seasonal infographic based on existing blog posts on Halloween Party Ideas for Adults. Then, they could prompt an AI image generator to design the infographic using the selected ideas.
AI Content Creation vs. AI Content Curation
The main difference between AI content creation and AI content curation is that the former generates new content based on prompts given to the system, and the latter uses existing content, reshaping it into something new.
Even though you leverage AI tools when creating content, you are the originator of the insights. On the other hand, you are not the source of the information when you curate content using AI.
The AI-powered content creation process encompasses uniqueness and creativity. However, the AI-assisted curation process focuses more on sharing relevant information and ideas with minimal effort.
The main goal of using AI for content creation is to share personalized information so that you can connect with your audience. However, content curation prioritizes content output flow and timely delivery of information.
The two tactics may seem more or less the same. But if you pay attention, you’ll notice a few key differences that make the respective strategies suitable for various use cases.
For example, AI-based content creation is best suited for creating engaging website content and generate quality leads with minimal effort.
On the other hand, AI-powered content curation can be a suitable strategy for sharing industry insights, latest news, and updates on your social media pages.
This explains why approximately 63% of marketing professionals are considering investing in generative AI.
Benefits of Leveraging AI for Content Creation and Curation
When you use AI in the content creation and curation process, you gain many benefits. Here are a few worth mentioning.
Time management
Whether you use AI for content creation or curation, the technology will help you save considerable time.
You can partially or fully automate the process of sharing relevant information with your target audience and ensure a multi-channel presence without having to overwhelm yourself.
You can effectively manage the time spent planning your content calendar and completing tasks, allowing you to make the most of available resources.
Cost savings
Businesses often have to make do with a limited budget and resources when starting out. This proves to be a major disadvantage, making it difficult for you to survive in cutthroat competition.
With AI, lack of staff is no longer a limitation. You can easily create or organize content without having to onboard an army of human resources.
You can easily keep up with the pace at which your competitors are generating and sharing content with your target audience.
Improved quality
You can use AI-powered tools to improve the quality of your content creation and curation process.
You can ask the AI ​​for recommendations on how to better structure your content and match it to the needs or preferences of your target audience.
The tools help you identify areas for improvement and give you useful suggestions with which you can improve the performance of your content.
Optimal efficiency
AI-powered tools can help you verify the relevance and authenticity of the information you have collected during your research.
The tools can help you do a quick fact check, which is more effective than doing it manually. It will be much less time-consuming and frustrating for you.
By automating the information validation process, you can effectively improve the efficiency of your content creation and curation process.
Final Thoughts
AI makes your content creation and curation processes seamless, allowing you to engage your target audience effortlessly.
AI-powered content creation and curation can serve a variety of use cases, but the right combination of both fuels your online presence and allows you to more easily generate traction.
You can use your time efficiently, make the most of available resources, improve the quality of information you share with your audience, and operate at peak efficiency by integrating AI into your creation and curation processes.
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