ADWEEK’s 2024 Creative Tech Awards Winners Use Data as the Beating Heart of Their Campaigns

There have never been more ways to integrate technology into a campaign, from data analytics to generative AI. But the winners of ADWEEK’s first Creative Tech Awards went even further in using these advanced tools, integrating technology into the heart of their creative campaigns.

These brands, agencies and technology companies have found new ways to incorporate emerging or established forms of technology into their marketing plan, creating distinctive use cases while helping them achieve their goals.

Our panel of judges, comprised of the ADWEEK editorial team and creative technology experts, used an innovation dashboard with five criteria: marketability, credibility, originality, practicality and scalability (SCOPE). Because good creative is nothing if it isn’t scalable, every good product solves a problem and a campaign must last beyond its runtime to make an impact on the industry.

If you are interested in becoming a judge next year, please email Alexia Ottobre at [email protected]. —Eva Kis

“Ask Dali” by Goodby Silverstein & Partners

Better use of artificial intelligence

Bias Circuit Breaker by Brandtech Group

Best innovation in accessible technology

Turf Finder by Leo Burnett India

Best creative technology and best creative use of data

Marriott Bonvoy Land by Razorfish

Best Game Campaign

“Save the Rainbow Flag” by Innocean USA

Better use of augmented reality

“See Yourself in the Sound” by Dept

Better use of technology in immersive experiences or experiential marketing