THE Magento Builder page is a tool that allows you to easily create and personalize the web pages using a drag and drop interface. Similar to other manufacturers of pages on various platforms, it is designed to give you, as a merchant, more control over your content without counting on your agency for each change.
The nature of its interface simplifies the creation of pages For non -technical users, but understanding its practical applications and limitations is essential before starting. You will find below an overview of its key characteristics. They can help you determine if this tool is the right choice for your Magento -based website and the specific tasks that it can simplify without withdrawing your results.
An overview of the starting page of Magento 2 Page Builder.
Benefits of Magento 2 Page Builder
As said before, Magento Page Builder simplifies the pages creation process for non -technical users. It is Key advantages include:
Ease of use
The Builder Page tool offers an intuitive visual interface where you can simply create pages streak And Abandoned elements. This means that even users without prior coding knowledge can independently design page provisions.
Variety of models
Magento Page Builder provides a wide selection of predefined models and arrangements, allowing users of Quickly start creating pages. You can select models that best meet their needs without having to design from zero.
No design experience required
Thanks to its visual nature, you can create Professional appearance pages Even without experience of previous design. Simple tools allow the addition of images, text and other elements in a user -friendly way.
Compared to hiring a professional developer to create a personalized page, use of the Builder page can considerably reduce And costs To complete a certain page on your website. This is particularly beneficial for small and medium -sized enterprises that seek to save on development spending.
Rapid prototyping
Active builder page fast tests Different design and functionality ideas, allowing faster validation of concepts and prototyping. In addition, it can be previewed in the mobile and office versions.
Content edition in the manufacturer Magento 2 pages.
Complete personalization control
Users have substantial control over the appearance and functionality of their pages. Page Builder Offers Flexible customization optionsallowing users to adapt the pages to their specific needs and their brand identity.
Magento Page Builder provides merchants with an excellent tool to effectively create and manage the content of the website. It facilitates the content creation process and significantly reduced development time And costs—Provid that the merchant knows how to use it effectively.
It can help design destination pages, manage promotional campaigns and easily personalize home pages. Its user -friendly interface allows merchants to create professional and visually attractive provisions without any coding knowledge, making it an ideal solution for electronic commerce stores that require frequent updates.
Contents built in the manufacturer Magento 2 pages.
Disadvantages of Magento 2 Page Builder
Although it has useful advantages, it is important to monitor the cases in which the use of Magento Page Builder negatively reflects your overall results. Part of the disadvantage include:
Potential performance problems
The pages created with Magento 2 Page Builder can sometimes become “Heavy” or slow. This is mainly due to the fact that the tool is not optimally designed in terms of performance. One of the most important problems is that the images are not loaded with lazy by default, leading to longer loading times. This lack of lazy loading can negatively affect performance, especially on the heavy pages of the image, which leads to a sub-optimal user experience.
SEO limited optimization
Some pages manufacturers, including Magento Page Builder, may have Limitations concerning the optimization of search engines (SEO). Although basic referencing features are available, more advanced optimizations often require additional adjustments, which may not be simple in a visual interface. For example, images in banners and sliders often lack alt, width and height attributes, which are important for accessibility and referencing. Likewise, videos integrated on the site often do not include improvements for referencing, such as structured data (rich extracts), which could provide a better context for search engines.
Too many options can be overwhelming
Many users may find it difficult to choose from the many personalization options, leading to delays in making the page or user fatigue. “”Decision of fatigue“Perhaps a challenge, especially for those who are not working with pages manufacturers.
Not ideal for complex pages
While page builder is excellent for simpler pages and basic customizations, Advanced features require specific adjustments or integrations can be difficult to implement. In such cases, an additional support for developers is necessary.
Although we most often allow the manufacturer of pages in our projects, there are situations where we choose to deactivate it. The publisher is ideal for creating blog articles and simple destination pages, such as those of Black Friday promotions.
However, its default versions are not ideal for more complex pages or for use without appropriate development expertise. In these cases, it can have a negative impact on performance, referencing and global functionalities, because it does not provide the same flexibility and the same possibilities as the solutions developed to measure.
When do we choose to deactivate the block editor?
For each new projectWe tend to leave the pages manufacturer activated Because it facilitates content updates. However, for some older projects, we occasionally decide to deactivate it. The main reason is that page builder envelops each content item with a
element like a wrapper. This can cause problems if styles or javascript rely on the existing structure, because the added wrapper can disturb the functionality.
The challenge is to predict and identify these potential ruptures. To detect and solve these problems, we must manually examine and record changes to all blocks, pages or other publishers where the pages manufacturer has been applied to ensure that the new WRAPPER is properly generated. It is easy to forget something in this process, which could cause frontend problems when the content is updated in production. Unfortunately, there is no simple way to return to the previous state – the fixes often require code adjustments to adapt to the new structure.
Due to these uncertainties, it is difficult to estimate the efforts necessary to allow Page Builder on older projects where it was not used before. Therefore, we generally recommend adding the manufacturer of pages only if the customer has a clear need for frequent content updates.
Conclusion
Magento 2 Page Builder is a powerful tool to manage content And Create visually engaging pagesEspecially for simpler tasks. It offers many advantages for users who want to quickly and easily create visually attractive pages without technical knowledge. However, like any tool, it has its limits in the management of complex requirements and a potential impact on performance and referencing, which should not be overlooked.
Before deciding to use it, it is important to Consider the specific needs of your website and the advantages and disadvantages. As usual, if you need help with your Magento online store, handle. We would like to know more about your project.
