Box, a file sharing and content management company, announced a new partnership with Adobe Express, which will now be Box’s default image editor.
Professional enterprise users will be able to work on images – and soon videos – collaboratively and securely using Adobe Express genAI editing tools.
Adobe Express is powered by Adobe’s Firefly generative AI. It was released in enterprise and mobile app versions earlier this year.
Dig Deeper: Adobe unveils Adobe Express for Enterprise
“Today, every business feels the pressure to create more content to engage audiences across a growing number of internal and external channels,” said Govind Balakrishnan, senior vice president of Adobe Express and Creative Cloud Services, in a press release. “By integrating Adobe Express directly into Box, we’re helping businesses close this gap, meeting millions of business users where they work with intuitive, world-class authoring tools and AI they can trust.”
Adobe Express in the box. Adobe Express integration in Box begins rolling out today. Enterprise users can access Adobe Express tools at no additional cost and do not need to sign up for Adobe Express.
Some of the current genAI editing tools available through the integration include:
Instantly crop and resize images. Remove distracting objects and backgrounds. Add or replace objects and people with a simple text prompt using Adobe Express’s Firefly features. Automatically and securely save content to Box. This makes Box the secure place to store and manage files.
“We’re excited to partner with Adobe Express to enhance what we can offer with the world’s best creative tools and commercially safe AI,” Aaron Levie, CEO of Box, said in the release. “As a result, every Box customer and user will have the ability to easily create, collaborate and manage digital media securely on a single, secure intelligent content management platform. »
Using Firefly AI features through Adobe Express directly in Box. Image: Adobe.
More to come. Adobe and Box are also working on additional working features that will support:
Generate new images using Adobe Express and Firefly AI directly in Box by outlining a visual or using reference images, then adjusting the style, size, and format. Editing video files in Box with Adobe Express, including features like trimming videos, converting to GIFs, and adding subtitles.
Why we care. Box, founded in 2005, is used by many organizations for secure file sharing. Box has worked with Adobe for over a decade. This improved Box’s content management tools. Now users can edit files without leaving the Box platform. For example, they can view and edit PDFs using Adobe Acrobat.
By adding Adobe Firefly’s genAI tools to Adobe Express, marketers can edit images more efficiently. Video editing will be available soon and everything is stored securely in their Box account. Users can also sync files between Adobe Workfront and Box.
