Glen Powell leaves on a joyride, diverts a truck and puts the pedal on the metal.
In the first teaser for the next Super Bowl 59 AD, the red -heated Hollywood actor sets up a story charged with testosterone from the three fairy bears and puts on a fluid blonde wig for the Stellantis brand.
Is he… Goldilocks? Apparently, but nothing like the character of children’s stories books.
RAM, as well as the sister, the plate of the signage plate, both comes back to the game after an absence year. In what has been traditionally a showcase for car brands, the two are the only car manufacturers to commit to advertising so far during the big match on February 9, with spots for a record of 8 million Dollars.
Powell’s post on Instagram sets up the Sneak, the best part of any fairy tale? When the hero skips magic, “borrows” a truck and enters the action sequence. »»
Short clip features Powell By tearing up a BR -BR baby license plate of a RAM truck, saying: “Don’t worry about baby bear, I’m going to bring it back.”
Guting on a replacement who says G-Locks, Powell looks straight for the camera with a mischievous smile and says: “No, I won’t do it.”
The classic rock anthem “Panama” from Van Halen provides the hard driving soundtrack for the video that ends with Powell behind the wheel, accelerating along an injured landscape, shouting: “Whooooooooo!”
Ram’s Commercial, from the agency GSD & Mwill be broadcast in the second quarter, according to the brand.
Powell has a continuous relationship with RAM which included the star of a mini-series based on action and to narrate advertisements. His storm driver character in the film Blockbuster Twisters led a RAM truck.
The category of cars
Among the car manufacturers, there are many more bench guards than the players of the Super Bowl Lix: Toyota, BMW, General Motors, Kia, Audi, Ford, Honda, Hyundai, Mercedes, Lexus, Nissan and Volkswagen all confirmed that ‘They will have big game ads this year.
The narrowed number of car and truck advertisements in the Super Bowl is a tendency. In 2014, the AUTO category represented more than a third of all the advertisements of the Super Bowl, according to the television company for measuring ads and analysis ISPOT.TV. A decade later, industry only represented 8%.
The automotive brands have tightened their handbag strings for several reasons: they move traditional expenses in digital avenues while they take place to follow EV technology, while facing a weakening of demand, problems ongoing supply chain and competition from China.
In 2024, only three brands – KIA, BMW and Volkswagen – RAN National ADS.
