Verizon and Beyoncé have mainly won the Super Bowl In 2024 with an announcement that included a mysterious teaser campaign and an album announcement. This year, however, the company chose game because it was crazy about a different idea.
Rather than competing with the noise of Super Bowl 59 Ads, Verizon made its debut on its new campaign, which features Buzz Aldrin alongside the return of its original “test man”, Paul Marcarelli, during the 67th Grammys on Sunday.
Of course, the company does not completely abandon the big game.
In addition to trying to create Buzz with Buzz Aldrin, Verizon marks the Super Bowl 59 with a fanfest on the 30 NFL markets on February 9. The company has also recently unveiled its Activation of the house of Verizon In New Orleans, from February 6 to 9 to February 9, which will have a soundtrack of DJ Angie Vee and DJ FANNIE MAE and the appearances of the NFL athletes, artists and tops of the fashion industry, According to Jason Note by Adweek.
“Advertising in the Super Bowl is an incredible opportunity to reach a large -scale audience on a national scale. Verizon has done so in the past with great success, and we will continue to do so in the future, “said a spokesperson for Verizon in a statement in Adweek. “Our goal this year, however, is to create something really ambitious – of national scope but deeply rooted in local communities.”
Can you hear Verizon now?
Verizon’s new advertisement is a kind of return for the test man.
Marcarelli’s test began to appear on Verizon campaigns more than two decades ago, briefly lacking a sprint in 2016 after the company went in a different direction with its announcements. Now he’s back to make a new turn on his classic slogan, “Can you hear me now?” On site, Marcarelli and Aldrin attack the problem of the “dead zones” of the mobile phone, Verizon helping to conquer the problem.
“It’s been 10 years since I asked America for the last time:” Can you hear me now “,” said Marcarelli in a press release. “At the time, dead areas were everywhere, and it is sure to say today that they are only in the most distant places like the dark side of the moon.”
See the linear beginnings of Verizon’s Grammys AD on Sunday February 2 at 8 p.m. on CBS and Paramount +.
As for the Super Bowl, Beyoncé was great. But this year’s big game places are not the fate of Verizon, the child.
Agency credits:
Creative agency: Intestine
Director: Calm
Production company: Nice bird
Music: Music and strategy
Her: Human Worldwide
Post / VFX: Jamm
Photographer: Daniel Dorsa
