Earlier this month, Turbotax ordered research on speakers to obtain data on the quantity of generation of Americans on the income tax deposit.
The result: they don’t know much.
Almost 1 in 5 (17%) of young people thought they could deduce almost anything as commercial spending; 13% were sure that they did not have to declare the income as long as it was paid in cash; And 20% thought that students are completely exempt from taxes.
Ignorance on this scale is not only the rise in eyebrows – it also helps to explain the advertising angle of Turbotax in the Super Bowl Lix. The fiscal preparation giant has given America an overview of its next effort with a teaser, released today.
In the 15 second drama, Issa Rae Takes an eruption box with receipts from his car. It joins a desolate procession of other Zombielike Americans fighting against violent winds on their way for – mainly – the local tax preparation franchise. (Note at H&R Block: It looks like a stroke on you guys.)
Seven seconds, Rae breaks the fourth wall and is addressed to the camera: “It’s in 2025”, she carpe, “These are taxes?”
Well, yes, it’s – for about half of us anyway. An IRS study from 2021 revealed that 53% of Americans ask for a taxation for their annual deposits.
But these figures change quickly. The speaker’s search figures revealed that almost a quarter (23%) of the Zers generation deposit their own taxes. They also hate the process. A separate survey of Cash App revealed that 54% of young declarants admitted that the tax deposit process had made them cry.
Do you see an opportunity here? Turbotax a. At the end of December, the company wrapped a new campaign entitled “Now these are taxes“- A line that Rae is interrogative in the super bowl teaser.
With creative assistance from R / GA, Turbotax has launched the effort with six points highlighting its new AI compatible tool which allows declarants to access a “turbotax expert [who] do everything for you. In ideal circumstances, taxpayers can even pass the entire miserable process with two hours.
Quoting a declaration of the company, the campaign “establishes an austere line between the old long, manual and expensive way to produce taxes without turbotax, and modern, practical and stress -free offers.”
Addressing Adweek in December, Intuit VP of the consumer marketing Trevor Kelley explained that the Super Bowl – which will be 88 days before April 15 – is a “central point of the tax year”.
“We want part of this bold advertising boastful that comes with the Super Bowl,” said Kelley, “so it’s an excellent opportunity for this campaign.”
