What is the future of technology and consumer engagement like?
Allison Stunsky, CMO of Samsung Electronics America, joins Matt Britton Live from the Speed of Culture Podcast at CES 2025 to explore the revolutionary innovations of Samsung in AI and their impact transformer on daily life.
From AI health solutions to connected household appliances and personalized marketing, Samsung is revolutionizing the way consumers interact with technology.
In this episode, Allison offers an interior overview of how her team creates a more intelligent and more connected world while browsing the challenges of the commitment of today’s hyper-digital consumers.
“We talked about the concept of large -scale customization for a while. I think AI is the catalyst that will actually get there, ”she says on the podcast.
With a career spanning over 15 years, including leadership roles in L’Oréal and Google, Allison brings a unique perspective to the intersection of technology, data and brand marketing. At Samsung, she directs transformative initiatives in AI, sustainability, accessibility and personalization, helping to position Samsung as a world leader in connected life.
Connect yourself to the Podcast Speed of Culture to hear Allison Stunsky Share How Samsung shapes the future of connected life via AI, data and personalization.
The main dishes to remember:
[00:01:36] Have the heart rate of a more intelligent house – Samsung places AI at the center of its connected home strategy, redefining what transparent life looks like. Allison explains how Samsung’s unrivaled product ecosystem, covering everything, from devices to portable devices, creates a cohesive experience adapted to each individual. AI is no longer just a fashionable word – it is the engine that leads to real and tangible advantages that make life easier, more intelligent and more connected. From temperature management while you sleep in the integration of health data between devices, AI is ready to offer experiences that go beyond what consumers thought possible.
[00:04:51] The quantified ego meets the Samsung ecosystem – For Samsung, health is not confined to portable devices – it is an integrated holistic journey. Allison shares how Samsung connects points that many brands neglect, using intelligent watches, rings, refrigerators and other devices to offer information that really improve quality of life. Whether you recommend meals based on food preferences or synchronize sleep data with environmental adjustments, Samsung transforms raw data into usable solutions. It is not only a question of following – it is a question of allowing consumers to take control of their health in a significant and daily manner.
[00:05:45] Reinventing cooking with more intelligent – Imagine to open your refrigerator and have it recommended to dinner according to what is inside. Allison describes how Samsung’s tailor -made refrigerators, equipped with a vision fueled by AI, do exactly that – users to plan meals, create shopping lists and even integrate into platforms like Instacart Transparent grocery delivery. The goal? Make the cooking more intelligent and more intuitive, while removing the friction of everyday tasks. It is an overview of a future where your devices are not content to store food – they actively help you live better.
[00:14:47] The story of return of vocal technology – The vocal assistants have gone a long way, and Samsung ensures that Bixby leads the charge. Allison underlines how AI puts the voice from a novelty to a necessity, with features such as cross -personalization which adapts to different users in a household. Imagine a refrigerator screen adjusting their contrast for a person with a low vision depending on their voice, then paying for the next person. It is not only a question of convenience – it is inclusiveness and creation of technologies that work for everyone. The voice is ready to become a central tool to interact with technology in a simple, transparent and personal way.
[00:24:39] Scale customization: the new marketing border – The time of unique marketing is over. Allison explains how AI allows Samsung to personalize the experiences of large-scale consumers, going beyond traditional segmentation to deliver messages adapted to billions of unique users. By combining primary data with information focused on AI, Samsung can now develop hyper-detained content that responds to consumers where they are, whether it is to present them to a new product or help them Maximize what they already have. It is marketing that looks less like advertising and more of a thoughtful and personal conversation.
