King smoothie Named Claudia Schaefer as director of marketing (CMO).
She will now supervise marketing, traffic and sales of the brand. Its discount will include the repositioning of King Smoothie on the health and well-being market according to consumer information.
Schaefer joins the relaxed healthy chain of his latest role as chief experience (CXO) in the caliber of the automotive and glass repair group.
She replaced Marianne Radley who left the company in August 2024.
Before his four -year passage at Caliber, Schaefer served as a CMO of several QSR and CDR brands, including Jamba and Cheddar’s Scratch Kitchen.
A more daring marketing strategy
Schaefer has also held management positions at Brinker International, the parent company of Chili’s Bar & Grill, where it worked in marketing and culinary innovation in the national and global markets.
“Claudia’s expertise in the creation of brands and strategic marketing will be essential while we will continue to strengthen our brand and stimulate growth in 2025 and beyond,” said Wan Kim, CEO (CEO) of Smoothie King.
“We have built a very significant momentum in the last quarters, and with the leadership of Claudia, I believe that we are about to make 2025 our best year to date.”
The brand has become more daring with its advertising in recent years, while it is trying to capture the dollars of General Zers concerned with health. In July 2024, a campaign from the Independent Creation Agency Barkley praised its natural references by copying as “Sucking Awesome”. He also associated the comedy group, a perfect guy to launch a new drink in a limited edition.
Smoothie King made another clever movement in 2024, capitalizing on the growing market for Appétit GLP-1 Appetite with a new menu. Smoothies on the offer meet specific food requirements and are intended to help people on prescriptions, including Ozempic and Wegovy.
In 2024, Smoothie King opened 84 new stores. In 2025, he provided 105 new openings across the United States
