Voice agents will change the way you think of your brand and your website
The game book to help customers find your brand has changed several times in recent decades. Along the way, we saw display panels, directories and even Skywriting. More recently. It revolves around websites and search engines.
But the way people are looking for information on brands are changing again.
Artificial intelligence is just one example. While more and more people are turning to a generative AI to carry out research, the familiar game of optimization of search engines (SEO) changes to adapt to what is called “zero click” search , where web users do not have to click on a search result to get a response to their request.
Previous episode of conversations with Martech: What can Savannah banana marketing specialists learn?
But this is not the only change to come for consumers and marketing specialists.
While consumers become more comfortable talking to vocal agents, online visibility strategies will undergo another radical transformation.
As marketing specialists, we invest a lot of time and energy in the design of our website, carefully selecting images and colors. But what happens when customers explore your website without ever seeing it?
In this conversation with Len Devanna, vice-president of customer experience at Cortico-X, we are talking about the next border of the customer experience, which will count less on what your customer sees and more about what he hears.
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