Tiffany Edwards Direct dei to Publicis as she reorganizes the ESG strategy
Publicis Group fulfilled its role as chief diversity officer in the United States and unveiled a new DEI strategy, after Geraldine White was withdrawn from the end of last year.
Tiffany Edwards has been promoted to the role of responsible for the impact and actions in the United States, according to an internal note in the management of Agathe Bousquet, Publicis Group Executive Committee member, and CEO of Leo and Publicis Group France, obtained by Adweek.
Edwards, who was previously EVP, integrated growth and business acceleration at Publicis Creative US, “will direct the work carried out by our teams on this front and guarantee that our efforts of equity, inclusion and accessibility are really in our commercial practices, “according to memo.
In addition, Publicis will establish an Impact and Equity Council of the United States, chaired by the Agent of the Inclusion Experience Renetta McCann. The Council will work to unite the DEI and the talents of the company lead to “develop the tools, existing approaches and learn to strengthen the commercial impact for customers”.
In addition, Leila Grison, dei chief for Publicis France, was appointed director general of Women’s Forum for the Economy & Society, before the 20th anniversary of the forum.
The memo, which went to the company leadership on Tuesday, explains how Publicis moves its DEI approach to guarantee that capacities, leadership and talents are integrated into all its agencies and teams, compared to exploitation As a heels business function within the business function within the group.
This comes after the release of White and a small number of cuts to his team aroused speculation according to which Publicis returned his commitment to Dei, in the midst of cultural reactions. White was Hired as director of American diversity in 2021And she continues to consult the company Holding on Dei’s efforts during her transition to Edwards.
Before joining Publicis in July, Edwards was World leader of Dei in Droga5. She was also director of the education and diversity of the One Club, and the director of the Foundation and the inclusion of the New York Publining Club. She was honored as an Adecolor Rising Star and won the AAF Mosaic Prize.
Strengthen environmental and health efforts
In addition to DEI, the memo has highlighted a change in strategy between ESG efforts from Publicis.
On the sustainable front, Publicis said she wanted to be the first company Holding has its objective of reaching Zero net emissions By 2040, approved by the SBTI. “We are about to achieve this goal and achieve our goal of using 100% direct renewable energies by 2030,” wrote Bousquet in the note.
In addition, Publicis seeks to limit its environmental impact by using new tools, such as the electronic imprint of Publicis Sapient, the “anti-Greenwashing” tool based on AI designed to identify the risks of green washing and efforts production of eco-production.
Publicis Alice, an owner carbon calculator created to help reduce emissions from the announcements process. Alice is certified and aligned with the Green House gas protocol, is used in more than 55 countries for hundreds of customers.
The company also requires training on sustainable development via Marcel for all employees “so that we can continue to minimize our planetary impact because we help to develop the companies of our customers sustainably”, according to the memo.
In terms of health, Publicis will continue to support Work with canceran initiative founded two years ago by the company which aims to end the Stigmatization around cancer in the workplace. In time for World Cancer Day, on February 4, Publicis will announce a new initiative to accelerate work with the mission of cancer.
