In this episode of the Podcast Speed of Culture, Matt Britton speaks with Shachar Scott, vice-president of global marketing at Meta Reality Labs.
It explores the rapid climb of Ray-Ban sunglasses, the future of AR, VR and AI portable devices, and how customization transforms smart devices and consumption experiences.
From the improvement of daily life to the empowerment of creators and developers, Shachar shares information about Meta’s vision to build a transparent ecosystem that redefines consumer experiences. Find out how this progress paves the way for a more intuitive hands technology and to reshape the way we interact with the world.
“What we have seen on Meta Quest is the extent of the reasons why someone would love this experience,” she said on the podcast. “Yes, the game – we have the largest catalog in the world of experiences that you can play for free, but we consider physical form as another huge segment.”
Known for his avant-garde approach, Shachar played a decisive role in forming the success of products like Ray-Ban Meta Glasses and Meta Quest VR. By emphasizing the promotion of global collaboration and the provision of seamless and intuitive technological experiences, Shachar is a key figure in the transformation of the way consumers and creators interact with the digital world.
Connect on Sharchar Scott on the Podcast Speed of Culture to explore how Meta Reality Labs shapes the future of portable technology and revolutionizes consumer interactions.
The main dishes to remember:
[Timestamp: 00:01:47] Transform everyday technology – Meta Ray-Ban Meta Glasses establishes a new standard for portable technology. By combining an elegant design with features fueled by AI, these glasses offer hands -free tools such as voice commands, live translations and transparent connectivity. Shachar shares how they have become a natural extension of daily life, allowing users to stay in the moment without compromising the features. By making portable technology an intuitive and elegant feeling, these glasses lead the charge to a more connected and discreet future.
[Timestamp: 00:02:53] The visionary future of AR – AR – display glasses – Meta’s AR AR display glasses reinvent the way we interact with the world. Imagine translating a menu in your mother tongue or receiving a step by step navigation, all directly in your field of vision. Shachar reveals how this cutting -edge technology will mix AI and AR to offer personalized immersive experiences. With use cases ranging from cooking to the exploration of the city, Meta develops a digital assistant designed to improve all aspects of daily life.
[Timestamp: 00:07:44] VR’s growing role beyond games – Shachar underlines how Meta Quest VR revolutionizes the industries and the experiences of consumers. Beyond the game, the VR has found its place in fitness, sports and professional training. For example, Walmart uses virtual reality to train large -scale employees, while Lufthansa employs it for pilot simulations. With partnerships like NFL and immersive experiences such as NBA short games, the VR evolves towards a versatile tool for entertainment, education and productivity, which makes it more and more essential.
[Timestamp: 00:12:57] The creators redefine the narration – Portable technology is not only functional; It is a powerful tool for creative expression. Shachar shares examples of artists taking advantage of Ray-Ban meta-lunettes in a revolutionary way like Tyla, who filmed her “water” clip entirely using the glasses, and Busta Rhymes, who organized a concert without a phone to connect with fans at a deeper level. These projects highlight how portable devices can revolutionize the engagement and the narration of the public, proving their potential far beyond usefulness.
[Timestamp: 00:14:42] The collaboration fueling the Meta innovation journey – Meta’s commitment to collaboration is at the heart of its success. Thanks to partnerships with developers, OEMs and brands like Luxottica, Meta promotes an open ecosystem that stimulates innovation and adapts to consumer needs. Shachar explains how feedback, such as improving the battery life in cold conditions, shapes products’ progress. This collaborative approach guarantees that META continues to create accessible and revolutionary technologies for a large audience while preparing the way for future growth.
