Week of January 20 Morning News Ratings: The thread of the total spectator today is on thin ice
Today, NBC News has continued to be the most watched morning show in America in the total of viewers and the demo coveted by the adult advertiser 25-54 for the week of January 20. However, the total number of television viewers has gone to the slim ice cream territory, as only 29,000 people. The total viewers separated him from Good Morning America from ABC News.
Since the difference between the two programs was 89,000 viewers in total the previous week, this could be the start of a disturbing trend for NBC News. And with viewers who always warm up to the new duo of today Savannah Guthrie And Craig MelvinGMA can seek to take advantage of this opportunity to recover first place in total viewers.
While today ended first, the three morning programs posted weekly weekdays in the total of viewers, while CBS Mornings was the only newspaper to see the growth of the Demo.
According to Nielsen live data, GMA has an average of 2.740 million viewers in total and 478,000 viewers in the A25-54 demo. Compared to the previous weekThe newsletter dropped by -1% in the first category and -3% in the second. Looking at his performances alongside the same week in 2024 (The week of January 22)GMA was down in the total of viewers of -4% and -14% in the demo.
Today ended the week with 2,769 million viewers in total and 662,000 viewers A25-54, for a drop of -3% and -5% in the respective categories. One year to another, the show dropped by -1% in total viewers and -5% in the demo.
CBS Mornings saw 2.003 million viewers in total and 388,000 viewers A25-54 for reductions of -1% in the first category and a bump of + 6% in the second. Compared to the same period in 2024, the mornings of CBS fell by -15% in total viewers and -30% in the demo.
ABC Nbc CBS • Total viewers: 2,740,000 2,769,000 2,003,000 • A25-54: 478,000 662,000 388,000
Source: The Nielsen Company, NTI Total viewers, adults 25-54 and adults 18-49 Live + SD week in progress (W/O 1/20/25), the previous week (with 13/01/25) and the Year- a week ago (W/O 1/22/24). The largest data flow: season 2024-2025 (9/23 / 24-1 / 26/25) and 2023-2024 (9/23 / 23-1 / 28/24). From 08/31/20, national notes also include visualization outside of homes (OOH). Averages based on regular television.
