THE creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing a ban on TikTok in the United States. Today, a leading creator is stepping in to help save the platform.
Jimmy Donaldson, better known as MisterBeasthas now joined a group in a bid to buy TikTok from its China-based parent company, ByteDance. Jesse Tinsley, tech entrepreneur and founder of Employer.com, is leading the effort, Bloomberg reported.
MrBeast is the most followed and highest paid creator in the world, with over 347 million followers on YouTube and expand into businesses such as snack brand Feastables and MrBeast Burger.
A spokesperson for the Tinsley-led group told Bloomberg that an all-cash offer had been submitted with “institutional investors and high-net-worth individuals” and that the group was represented by law firm Paul Hastings.
Bloomberg noted that Brad Bondi is part of Paul Hastings’ team working on the nomination and that his sister, Pam Bondi, is Trump’s nominee to lead the Justice Department.
Tinsley wrote in a post on Monday, “I’m in Washington, DC, during the inauguration to meet with President Trump and his team to discuss our offer to purchase TikTok… Now we’re waiting for a response from the ByteDance board. Our goal is to ensure TikTok remains accessible, thriving, and aligned with the values ​​that make America great. We also welcome investment from the U.S. government.
Trump signed an executive order on Monday, hours after his inaugurationordering the attorney general’s office to delay the adoption of the law which TikTok banned in the United States for 75 days, starting on Sunday.
The law, the Protecting Americans from Foreign Adversary Controlled Applications Act, requires TikTok’s China-based parent company, ByteDance, to sell the app to a U.S. company.
THE Supreme Court enforced the law last Friday, and TikTok it’s dark in the United States for approximately 14 hours Saturday evening through Sunday. The application was restored after Trump promised that he would publish the decree.
Other reported potential acquirers of TikTok include AmazonFrank McCourt, former owner of the Los Angeles Dodgers, owner of X and CEO of Tesla Elon MuskShark Tank investor Kevin O’LearyAnd Oraclebut there is no indication that ByteDance is pursuing any of these options.
