In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, discuss the latest news reshaping the media and advertising landscape.
From TikTok’s potential ban in the US to Meta’s controversial decision to deprecate fact-checking, they explore the impact of these seismic shifts on the strategies of brands big and small.
The duo offers unprecedented insight into the decline in traffic on TikTok and Meta, the rise of Alphabet and Pinterest, and the moral dilemmas facing brand advertisers today.
Rachel shares exclusive data from MikMak, revealing a 97% drop in TikTok traffic and highlighting how SMBs and challenger brands are adapting faster than their larger counterparts. Together, they analyze the risks and rewards of balancing short-term ROAS and long-term brand equity in an era of increased scrutiny of platform ethics and security.
As they dig deeper, Rachel and Sarah discuss retail mediaThe growing role of as a brand-safe alternative and how advertisers can leverage various media investments to align with their values while driving conversions.
Whether you’re a marketing director, brand strategist, or curious listener, this episode provides practical advice for navigating today’s volatile media ecosystem.
Key points to remember:
The decline of TikTok and Meta: Understand how TikTok’s temporary ban and Meta fact-checking changes impact brand traffic and advertising strategies.
Data-driven changes: Learn why brands are shifting their ad spend to Alphabet, Pinterest, and retail media for safer, more effective audience engagement.
Balancing values with KPIs: Learn how brands can align their media investments with ethical standards and long-term shareholder value without compromising short-term goals.
