Pizza chain Little Caesars is returning to the Super Bowl to debut the #1 spot in a new multi-channel campaign that will run through March.
Leading creative agency, McKinney, helped develop this year’s creative. McKinney was has been working with Little Caesars since 2019.
Little Caesars, the third largest pizza chain in the world, made its Super Bowl debut in 2020 with a funny advertisement featuring actor Rainn Wilson. This year will mark his return to action for the first time since then, with a projected 30-second spot in the third quarter.
The spot promises to blend humor, creativity and “pizza-inspired fun” and will offer a “tantalizing glimpse of something new and delicious coming to the menu,” according to the brand.
“This year’s commercial highlights what makes Little Caesars unique in a bold and wildly fun way, and captures the kind of energy we love to share with our fans,” said Greg Hamilton, Little Caesars chief marketing officer. , in a press release.
He added that fans of the brand should be on the lookout for a “new and exciting” reveal about its Crazy Puffs product during Super Bowl LIX week.
Little Caesars is now in its third year as the official pizza sponsor of the NFL, although this is its first appearance in the Big Game with that designation.
“Working with Little Caesars on this campaign has been an incredible experience,” Jameson Rossi, creative director of the McKinney Group, said in a statement. “Their bold, fun and innovative approach to connecting with their fans aligns perfectly with what we strive to achieve creatively.”
Fans are encouraged to follow the brand on social media to learn more about the spot, as it will release more information and teasers in the coming weeks leading up to the game.
