The numbers
18.91 million — Netflix paid subscriber net additions in the fourth quarter.
302 million — The streamer’s total subscribers to end the year, up from 282.72 in the third quarter.
16% — Increase in revenue reported by the company from one year to the next.
$43.5 billion to $44.5 billion — The company’s revenue forecasts for 2025.
$7.99 — The new price of Netflix’s ad tier after a $1 increase.
The Water Cooler Speech
For perhaps the last time, Netflix reported strong subscriber numbers in the fourth quarter. The company added nearly 19 million paid subscriptions (excluding additional member accounts), bringing its total subscriptions to more than 300 million paid accounts and bringing total subscriptions in 2024 to 41 million .
Netflix previously announced that it stop reporting quarterly subscriber numbers and average revenue per membership in the first quarter of 2025, and the company reiterated this in a letter to investors today, noting that it would “continue to announce paid memberships as we reach key milestones.”
Beyond paying members, the company said 55% of signups in ad-supported countries were tied to ad plans. The advertising plan is apparently so successful that Netflix is reportedly increase price by $1 to $7.99. The company’s other price increases include the standard ad-free plan going from $15.49 to $17.99 per month, the premium tier going from $22.99 to $24.99 per month and an additional member account going from $7.99 to $8.99 per month.
The key quote
“As we continue to invest in programming and deliver more value to our members, we will occasionally ask our members to pay a little more so that we can reinvest to make Netflix even better. To this end, today we are adjusting the prices of most plans in the United States, Canada, Portugal and Argentina. — Netflix letter to investors
