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What brands are doing to help victims of the Los Angeles fires

As fires continue to rage in Los Angeles, engulfing homes and businesses from Malibu to Altadena, Airbnb was one of the hottest brands to help those affected in Los Angeles County, by providing temporary housing to those affected.

But many other brands and businesses, both national and local, are also lending a helping hand to those in need as the flames continue to be fanned by Santa Ana’s winds and drought.

If any brands are helping victims of the Los Angeles wildfires, please let us know at [email protected].

Airbnb

Airbnb announced on its website that the short-term housing company is partnering with 211 LA to provide housing for those affected by the fires.

Planet Fitness

Planet Fitness opened its doors to residents, first responders and anyone living in the area affected by the wildfires. The chain is providing access to its gyms and offering free access to locker rooms, showers, massage loungers, charging stations and Wi-Fi until January 15.

The sites — from Los Angeles suburbs like Diamond Bar and Santa Clarita to Inland Empire, Orange County and beyond — aim to “provide basic necessities” to displaced residents and give “first responders a place to help them feeling supported and cared for in between.” changes,” according to the brand.

Fitness 24 hours a day

24 Hour Fitness, based near San Diego, also opened the doors of its Los Angeles clubs to residents and first responders. Most of the brand’s 89 locations in the region remain open, pending power outages and evacuation orders.

In the current chaos, “it is essential to find time to take care of your physical and mental health,” according to Karl Sanft, CEO of the brand. “Whether you need a place to work out or simply take a moment to breathe and recharge, we hope our clubs can provide a sense of community and comfort in a time that threatens both.”

Chatbooks

Image of California from chatbooksChatbooks Help Families Recover Memories After Los Angeles Fires.Chatbooks

The personalized photo book site posted on social media that it is offering free reprints of photos lost in the fires. He suggests people contact [email protected].

Uber

Los Angeles County residents who have been ordered to leave their homes can receive an Uber credit for transportation to an evacuation site. The $40 will be valid for trips to an active shelter and using the code WILDFIRE25.

Lyft

Ride-sharing company Lyft said it will offer $25 vouchers, good for two trips, to 500 customers through Jan. 15 using the code CAFIRERELIEF25.

Bobbie

The infant formula startup is offering any parent whose home was destroyed a free subscription until their baby’s first birthday. The consumer does not need to be an existing Bobbie buyer.

“How to feed your baby when you’ve lost everything you own shouldn’t be a concern for any new parent,” according to Laura Modi, CEO and co-founder of the brand.

Bobbie will donate 1,000 cans to local charities and local partners, while also contacting every subscriber in affected postcodes to offer support and hand deliveries.

Queen Mary

The historic ship, now a hotel in Long Beach, said it will price rooms for fire evacuees at $189, which will include breakfast vouchers for two. Pet and historical preservation fees will be waived.

Big bear

The ski and mountain resort offered evacuees a place to stay with discounted accommodation. He has a Web page with promotions and updates.

Visit Anaheim

The Anaheim Visitors Bureau has a Web page which lists special offers and hotel assistance.

AT&T

The telecommunications company is offering people in affected postcodes unlimited data, talk and texts until February 6.

Verizon

The communications company will waive text, call and data fees for customers in the hardest-hit areas, and it has deployed free Wi-Fi and charging stations at three separate wildfire shelters .

Soft green

The Los Angeles-based fresh food chain’s restaurants help feed those in need.

Vrbo

The vacation rental platform announced that it will offer refunds to guests who need to cancel their reservation, with no penalty to the host.

Local businesses

A number of Los Angeles-based clothing and beauty brands – Fara Homidi Beauty, BAA, Bubble, Colourpop and others – distribute clothing and personal care products, host fundraisers and donate to services local emergency services.


Airbnb is working with the nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging in Los Angeles County.

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