Russ Nelligan was promoted to vice president of marketing at Hearst Television.
Nelligan was director of creative services at WCVBHearst Television’s flagship station and Boston’s ABC affiliate, since 2006.
Nelligan will be based at Hearst Television’s New York headquarters and will continue to report to Kyle Grimeswho oversees part of the company’s portfolio of properties as vice president of Hearst Television for New England and is also president and general manager of WCVB.
“WCVB is one of the most honored and respected commercial television stations in the country and that impeccable reputation has only been enhanced during Russ’s time there; “his creativity, energy, enthusiasm, management skills and strategic execution have made him instrumental in the station’s continued market leadership and audience success,” said Michael J. Hayespresident of Hearst Television. “Additionally, he is recognized as a leading marketing voice in the industry, advancing efforts to evolve the local television marketing model. Russ is the ideal person to succeed Suzanne, with whom he has worked closely, and to continue and develop his excellent work.
Nelligan takes over Suzanne Grethenwho recently retired as the company’s senior vice president, promotions and marketing.
Nelligan began his television career as a photographer at WICZ in Binghamton, New York. He joined WPTZ, the NBC affiliate of Hearst Television serving the Plattsburgh, NY/Burlington, VT television market, as a news photographer and later became a commercial producer and then promotions director for WPTZ, then for sister station WPTZ and Fox market affiliate WFFF. He was later promoted to director of creative services at WPTZ and joined WBAL, Hearst Television’s market-leading NBC affiliate in Baltimore, as assistant director of creative services, later earning promotion to director of services of creation before joining WCVB in Boston.
Hearst owns and/or operates 35 television stations and two radio stations serving 27 media markets in 39 states, reaching more than 24 million U.S. television households.
