Measurement company Comscore has named Jackelyn Keller as chief marketing officer.
Keller succeeds Tania Yukiawho left in 2023 after helping to reposition the brand around the future of media measurement.
The new CMO brings extensive experience in linear television, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy.
She was previously Global Head of Product Marketing at Demand-Side Platform (DSP) Quantcast. Prior to that, she was responsible for business intelligence and global product strategy at Samsung Ads, where she helped launch Samsung’s DSP.
“[Keller’s] his experience in operations, product and revenue strategy, coupled with his exceptional talent for positioning and creating an accessible brand, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape,” said Jon Carpenter, CEO of Comscore, in a statement.
Keller has been advising Comscore’s leadership team on positioning, creative strategy and marketing efforts since September. She also facilitated new initiatives, including Comscore Data Divas and Barbershop, Beauty and Local Buzz, which will debut in THESE next week.
At Comscore, Keller looks forward to “writing the measurement playbook for streaming, local and national measurement,” she said.
Last October, Comscore renewed its partnership with VIZIO’s Inscapeallowing the company to continue to integrate smart TV audience data into its measurement and audience offerings.
