1 in 4 marketers say the US election result has changed their marketing strategy
No story has permeated American life in 2024 as much as that of presidential election.
Now that the election is over, 28% of ADWEEK readers said the result changed their company’s marketing strategy.
As the election approached, some advertisers wanted nothing to do with the controversial headlines and controversial social content that often accompanied them.
About a quarter of marketers said they were aware of specific ad campaigns and marketing initiatives that brands have decided to postpone until after the election, according to an online survey of ADWEEK readers conducted from June 17 to December 20.
Among the more than 350 survey participants, about two-thirds of respondents indicated they worked for a brand, media company or advertising agency.
As for another political topic that has garnered attention in 2024, the majority of marketers (59%) disapprove of many companies that have set back their diversity, equity and inclusion (DEI) initiatives this year.
In total, 80% of ADWEEK readers believe it is important for brands to feature diverse people in their advertising campaigns.
More marketers also believe that brands should feature more diverse people than those who think brands should include fewer.
