Artificial intelligence is seriously disrupting marketing teams, particularly in medium and large companies.
In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.
Join The 40% Change: How AI is Radically Reshaping Marketing Budgets for a practical, deep dive into the financial and organizational implications of AI in marketing (B2C and B2B). Drawing on global research and trends, we’ll examine how marketers are restructuring their marketing operations, reallocating budgets, and reskilling teams to capitalize on the potential of AI, while managing risks.
This session will be particularly useful for medium and large businesses. Register here.
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About the author
Edna Chavira is Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.
