Today (December 5), wedding planning brand The knot all over the world announced the appointment of Raina Moskowitz as Chief Executive Officer (CEO). She will succeed former CEO and founder Tim Chi, effective January 21, 2025.
Moskowitz is the latest chief marketing officer (CMO) to ascend to the CEO position. She joins us from Etsy, where she served as Director of Operations and Marketing since January. She first joined the DIY market in April 2018 and held senior roles within its strategy and operations team before working her way up to Marketing Director.
Following his departure, Etsy Chief Brand Officer Brad Minor will take on the role of CMO, the company announced today.
At Etsy, Moskowitz shaped the company’s marketing strategy and drove global growth by expanding awareness and building customer trust and loyalty. She launched innovative products, championed small businesses, and championed talent development.
At the Knot, she can’t wait to “connect[ing] consumers around the world with local businesses and take celebration planning from inspiration to action with a joyful product experience,” she said. in a statement.
Chi founded WeddingWire in 2005 to make the wedding planning process less stressful after planning her own. The company merged with XO Group Inc. in 2018 and was renamed The Knot Worldwide. He was then named CEO of the company the following year.
“I look forward to championing the work of our sellers while helping repeat and new buyers achieve their purchasing goals,” he said.
Brad Minor, Etsy’s new CMO.Etsy
Changes from CMO to CEO
Moskowitz joins a growing list of marketers who have moved into the CEO role.
In October, former CMO at Citi and IBM Michelle Peluso has joined Revlon as CEO, following his role as chief customer and experience officer at CVS Health.
After relinquishing his role as global CMO in March, Starbucks elevated Brady Brewer to CEO of its international activities. It also hired former Chipotle marketer and CEO Brian Niccol as chairman and CEO in August.
Other brands, including Kickstarter, Taco Bell, and Avon, have also hired or promoted former marketers to CEO, while companies like Mars Petcare, Molson Coors, and Kellanova have elevated marketers to positions. other management positions.
Marketers are increasingly emphasizing working alongside CEOs as the skills and roles needed to successfully lead marketing organizations continue to evolve.
“By infusing a marketing mindset into the CEO role, companies can cultivate a culture of innovation and agility essential to staying ahead in a rapidly changing marketplace,” Everett Taylor, CEO of Kickstarter, told ADWEEK in May.
