TikTok shared the year’s most memorable businesses, creators, cultural icons, moments and trends on its UK platform with Wednesday’s release of Year on TikTok 2024.
The man in finance landed @girl_on_couch a talent agent and a record deal, but that was just one of the best memes of 2024, joining Summer kid Since @charlixcx“very wise, very attentive” Since @joolieannieand Sambas and a small red bag of @maisiisobel.
New voices have propelled themselves to the heart of British culture, fueled by TikTok. Theater creator @sonnymonaghan landed a dream role in Dear Evan Hansen, while artist and presenter @zeewhatidid settling down on the red carpet.
Food-wise, it was the year of the potato, as highlighted by notable moments on TikTok @thespudbrothers And @merchants_fishandchips at the top of the menu pile for many.
TikTok has also highlighted other creators who have gained global fame on its platform in areas such as #BookTok (@edenvictorria), music (@jordanadetunji, @leostaytrillAnd @mylessmithuk) and small businesses (@luxecollective And @rukahair).
The company said there are currently more than 5,000 live shopping sessions per day on TikTok Store in the United Kingdom
“Throughout 2024, TikTok has continued to redefine how we discover, create and connect through the shared language of video,” James Stafford, global head of content, said in a statement. “From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends and social impact. We celebrate our global community who have inspired and entertained us this year, while remaining committed to fostering a positive and inclusive environment where everyone can bring joy, have a unique voice and a chance to shine.
