Leading Consumer Health Transformation with Purpose at Haleon
In this engaging episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter speak with Katie Williams, chief marketing officer of Haleon, parent company of consumer health brands such as Sensodyne, Advil, and Centrum.
A seasoned leader in the consumer packaged goods industry, Williams shares her unique journey spanning two major spinoff companies: Kraft-Mondelez and GSK-Haleon. It delves deeper into critical lessons learned on purposeful business strategies, brand identity, and leading transformation in highly dynamic industries.
Williams discusses Haleon’s bold mission to redefine consumer health through trusted science and meaningful connections. From developing a clear North Star to ensuring smooth brand transitions, she reveals how purpose anchors Haleon’s decisions and fosters resilience in the face of change.
It also highlights the growing importance of approaching consumer health holistically, blending physical and mental well-being and adapting to the influence of digital platforms and creators in shaping health discourses. .
The conversation ends with an overview of Williams’ leadership philosophy, which emphasizes inclusiveness and courage in decision-making. From the power of brands to working with retail partners on integrated media strategies, his approach highlights the value of agility, authenticity and innovation across the retail landscape rapidly evolving current situation.
Key points to remember:
Objective as a compass: Establishing a clear mission helps organizations make consistent decisions and stay focused during times of transformation.
Adapting to changing consumer needs: Integrating holistic health solutions and leveraging digital and social platforms are key to connecting with modern consumers.
Unified teams for agility: Bringing together the media, shopper marketing and consumer experience teams promotes rapid and aligned responses to developments in retail and the market.