Bumble Chief Marketing Officer (CMO) Selby Drummond is leaving the company after four years with the dating app.
The company confirmed she would leave her position in January to pursue external work. opportunity. It was not specified how his role would be replaced.
Drummond joined Bumble in 2020 and served as chief brand officer before taking on the role of CMO in July 2024. Prior to Bumble, Drummond held roles at Snap and Vogue, spanning partnerships, marketing and editorial .
“Selby has been an exceptional steward of Bumble’s iconic brand over the past four years,” CEO Lidiane Jones said in a statement. a declaration. “Under his leadership, the Bumble brand has become known and respected around the world. Selby’s many contributions leave us with a strong brand and foundation on which to build for years to come.
Over the past four years, Drummond has helped build Bumble’s reputation as a female-focused challenger in the crowded online dating scene. In April 2024, she launched “We Changed So You Don’t Have to” a brand refresh and global campaign that spoke to people on the verge of giving up app-based dating altogether.
But in May, the platform sparked controversy, thanks to a billboard that read: “You know very well that a vow of celibacy is not the answer,” next to a black model wearing glasses roses. The poster was lambasted both for its perceived insensitivity towards women’s bodily autonomy and consent and the asexual community.
The brand quickly apologized and removed billboards from global circulation.
More changes at Bumble
Competition from apps like Tinder and Hinge, combined with a new startup school apps, rising fees and the resurgence of real-world interactions are all challenges to Bumble’s business.
The app’s growth trajectory has had investors shaking since August, when it lowered its annual revenue growth forecast to between 1% and 2%.
This week, he reaffirmed this financial outlook. However, alongside Drummond’s departure, Bumble announced the appointment of former Slack COO Neil Shah to the new role of chief business officer.
Shah will be responsible for Bumble’s strategic transformation, including driving the company’s revenue model, pricing strategy and partnerships. His appointment is effective immediately.
“Since the beginning of this year, we have taken bold steps to transform Bumble and strengthen our business to capture the big opportunities ahead, while improving online dating. Our new role as Chief Commercial Officer builds on Neil’s extensive experience growing technology businesses and driving business improvements to advance our mission,” Jones said.
In another change within the management team, Anu Subramanian announced her resignation as CFO to pursue opportunities outside the company. She will continue in her role until March 2025.
