Lululemon faucets Google’s Brandon Viney as North America model inventive director
Brandon Viney joined athletics big Lululemon as vice chairman and artistic director of the North America model.
Viney spent practically six years as Google Group Inventive Director, main its in-house inventive company Google Model Studio and founding Alphabet’s Inventive Fellowship for various rising creatives.
Earlier than becoming a member of Google, he was an artwork director at Wieden+Kennedy for nearly seven years, launching campaigns for manufacturers together with Nike and Powerade.
Lululemon, finest identified for its leggings and yoga put on, mentioned Viney could be considered one of 4 yet-to-be-named regional managers becoming a member of its counterparts within the Asia-Pacific area, mainland China, Europe, Center -East and Africa.
He’ll oversee inventive route in North America for model studio operators, campaigns, casting, copy and styling.
THE first inventive marketing campaign he launched for Lululemon went dwell in April, that includes Nationwide Soccer League stars Odell Beckham Jr. and DK Metcalf.
“Innovation and pushing the boundaries of what’s doable is valued in any respect ranges,” Viney mentioned in a press release. “I’m excited by the chance to create new inventive territory and affect the way in which folks expertise this magnetic model.”
Make strikes
The arrival of Viney follows a number of modifications on the head of the model and artistic groups at Lululemon.
Jonathan Cheung joined the corporate in January as world inventive director, after working as an advisor and advisor for manufacturers together with Hole, Levi Strauss and Mattel. Former Ralph Lauren lead designer JJ Collier joined the staff on the identical time to steer the lads’s and girls’s outerwear groups.
In Might, product supervisor Solar Choe left, and the corporate mentioned on the time that it will not exchange her, however as an alternative assembled a brand new staff made up of leaders from its branding and merchandising items.
As a part of this reshuffle, the model director Nikki Neuburger grew to become chargeable for model and product activation, including footwear, merchandising and product operations to her tasks. Elsewhere, merchandising director Elizabeth Binder started reporting to Neuburger.
The corporate had a promising begin to 2024, however its shine misplaced in August when it missed third-quarter gross sales expectations following a botched product launch. In July, the model pulled its Breezethrough line of leggings from cabinets following complaints about unflattering matches.
The error contributed to the corporate lowering its full yr web income projections between $10.38 and $10.48 billion, down from the $10.7 and $10.8 billion forecast.
Gross revenue for the quarter nonetheless elevated 9% to $1.4 billion.
