Hellmann’s is again for Tremendous Bowl 59.
The Unilever-owned mayonnaise model will make its fifth consecutive look on the Huge Sport in 2025, the model introduced as we speak.
VML is dealing with the creation of the Tremendous Bowl, which is able to introduce viewers to Hellmann’s new mascot, Manny Mayo.
In earlier years, the condiment model has used its multimillion-dollar advert area to advertise mayonnaise as an answer to meals waste.
Kate McKinnon and Pete Davidson starred in final yr’s 30-second business, “Mayo Cat.” In it, McKinnon’s cat meows one thing that seems like “mayonnaise,” prompting the actor to make use of Hellmann’s to enhance his leftovers. This sends the cat on a path to stardom, the place he inevitably has a brief relationship with comic Pete Davidson.
Hellmann’s Tremendous Bowl adverts debuted in 2021. Jon Hamm, Brie LarsonAnd Amy Schumer additionally appeared in Hellmann’s Tremendous Bowl commercials. Davidson has been a continuing since 2022, when he was brutally approached by footballer Jerod Mayo. In 2023, he finds Larson and Hamm in his fridge.
“For our fifth yr, Hellmann’s will remind followers easy methods to convey out the very best recreation day meals with a artistic new strategy to this yr’s promoting,” mentioned Jessica Grigoriou, senior vice chairman of condiment advertising at Unilever North America , in a press launch.
A 30-second advert throughout Fox’s broadcast of Tremendous Bowl 59 is estimated to value a minimum of $7 million. Fox mentioned this week throughout its earnings name that it had offered out of inventory for the sport at a “report value”.
For the most recent Tremendous Bowl 59 promoting information: who’s in, who’s out, teasers, full commercials and extra, try Adweek’s Tremendous Bowl 2025 Advert Tracker and the remainder of our tales right here. And be part of us on the night of February 9 for the very best protection of in-game adverts.
