Tombras Hires Supernatural Co-Founder Paul Caiozzo as Headquarters CCO
Paul Caiozzo, co-founder of an AI-based company Supernaturaljoins Tombras as inventive director on the company’s headquarters in Knoxville, Tennessee.
With Caiozzo Approaching board, Jeff Benjamin will probably be elevated to World CCO as Tombras continues to eye worldwide enlargement on the heels of the acquisition Boutique Argentina Niña in August. Moreover, Milla Stolte will probably be promoted to vice chairman and head of technique in Knoxville.
Caiozzo is a sought-after inventive chief who has held senior positions at Crispin Porter Bogusky and Goodby Silverstein & Companions. His work has been parodied repeatedly on SNL, praised by Al Gore, debated on CNN, and exhibited on the Smithsonian, the Museum of Trendy Artwork, and Poster Home. Notable campaigns embrace “Emily’s Oz” for Comcast, “Whopper Freakout” for Burger King and the Grand Prix winner “Assist I Wish to Save a Life.”
“As we proceed to develop and evolve, we ship a message that additional strengthens our roots in Tennessee. It speaks volumes {that a} world-class expertise like Paul would acknowledge the inventive energy and distinctive tradition that our company and Knoxville have to supply. We proceed to draw the most effective inventive expertise within the trade, and that is only the start,” mentioned Dooley Tombras, President of Tombras in a press release.
At Supernatural, Caiozzo and his workforce created trending campaigns utilizing AI, together with for journey model Kayak. Supernatural was named Adweek Finalist for Breakthrough Company of the 12 months in 2023.
“In the event you’re on the lookout for exterior inventive considering, the sort that touches folks and takes your breath away from the abnormal, it is advisable to look exterior the standard locations. I used to be as drawn to the power of Tombras as I used to be to the power of Knoxville itself,” Caiozzo mentioned in a press release.
As Tombras grows in its New York workplace, Avinash Baliga will probably be promoted to CCO, NY and Kelsey Karson joins as Vice President and Head of Technique, NY.
Beneath the management of Benjamin and Baliga, Tombras continued to develop his creativity, together with launching a canine airline with Bark aircreating the primary AI-powered billboard for Google utilizing Gemini and a Pods truck, and serving to Sweethearts Candies reinvent itself for a brand new era. In addition they performed a key position in securing new contracts, together with Spirit Airways and Kellanova.
