Fox wants to reinvent its advertising sales approach.
Today, Jeff Collins, Fox advertising presidentsales, marketing and brand partnerships, announced that the company is implementing a strategic restructuring of the advertising sales team to strengthen its relationships with advertisers and drive innovation.
“The new structure reimagines a modern sales organization,” Collins said in a statement. “It is designed to strengthen our team’s ability to deliver next-level results for our advertisers by deepening their connection with our loyal audiences and must-see moments across Fox’s sports, news and entertainment properties . »
According to Fox, the new structure retains its business leaders for Fox’s content verticals in sports, news, entertainment and Tubi, but shifts to a multi-portfolio model for operations, technology and the strategy. The company emphasized that its more unified approach to these functions promotes the scalability of its advertising products, as well as advanced data and measurement capabilities.
With the new structure, the company is gradually eliminating some positions (less than 3%) while adding several executives to new positions and expanding others.
Among the highlights, Ebony Moore joins as vice president, client services, and Brian Schepis will serve as vice president, performance management. The executives report to Michael Falco, vice president of revenue management and strategy, who takes on an expanded role that includes overseeing Fox News’ media revenue management.
Meanwhile, Matthew Jamison, former DirecTV vice president and head of partnerships, joins the business strategy team and works with Collins’ leadership team to create Fox’s in-market ad sales strategy, partnership with the Ad Rise team to develop innovative advertisements. products and deepening Fox’s relationships with its media partners.
Strategy team updates also include expanded roles for Darren Sherriff, vice president, advanced television solutions, who will oversee addressable TV, data-driven and advanced linear currencies, and Chris Casscells, vice president , Business Development, who will lead business development and drive new business initiatives across the Fox portfolio for the advertising sales team.
Kym Frank joins Fox as VP of Advertising Sales Research, leading a centralized, cross-platform research and measurement team developing attribution models and analytics to inform advertising innovation.
Earlier this month, Fox also announced the addition of Katrina Cukaj, who joined Collins as vice president of advertising sales and portfolio marketing.
In this role, Cukaj oversees the go-to-market ad sales strategy for Fox Entertainment’s linear and digital portfolio, as well as advanced advertising products; portfolio marketing; and brand partnerships, agency relationships and initial negotiations.
Streamlining TV and Streaming Sales
The moves come as Fox builds on its OneFox platform, which allows advertisers to buy across the entire Fox portfolio. By closing its from the start negotiations in July, the company announced that OneFox had tripled in volume year over year.
Following Fox’s initial discussions, buyers generally had positive reviews of Collins’ initial strategywhich provided a point of contact across multiple properties.
“It went smoothly,” one media buyer told ADWEEK, speaking on condition of anonymity. “It was easy to do.”
