Udemy is a marketplace where you can take a course or teach one online. Classes cover anything and everything, whenever and wherever you want. Udemy’s mission is to make learning on-demand, accessible, affordable, flexible and simple. When you register for a course, you benefit from lifetime access. If for any reason you are not satisfied with the course, you can request a full refund; this should be within 30 days of purchase.
Udemy makes it easier for individual instructors to get started. All you need is to have something valuable that you are proficient in and confident in teaching. The steps are as simple as creating your course, setting a price, and starting selling it to the over three million students already enrolled. These students enroll primarily because of the heavy promotion done by the website as well as the marketing done by the instructors.
Most instructors have one or two classes with low attendance. A number of them use multiple classes in order to improve a small business. A few instructors are able to earn large sums of money. In the first year of operation, Udemy’s top ten teachers made $1.6 million in revenue. You no longer have to struggle with your lessons. This article will show you how to make more money on Udemy and join the website’s list of top earners.
How to Market Your Videos
Marketing starts long before you start production. Ask potential buyers for their opinions on the type of hardware they would like to access. Use social media such as your LinkedIn group, Facebook group or email list. This will help you do great marketing while conducting audience research. People like to be exposed to multiple channels for a product before purchasing it. Communication shouldn’t stop there; rather, it must be consistent throughout the product creation process. Continuously answer questions, monitor all comments, and create your course based on the information you collect.
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Do several courses
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The first lesson you do on video probably won’t be your best. The best way to ensure quality is to make as many course videos as possible. Try as much as possible to match the same quality production values as TV documentaries. Videos should be 4-5 minutes long. Don’t merge your lessons, each video should stand alone with instructions on how to complete tasks or solve a specific problem. The video should begin with a statement of what the audience should expect from it, do what you alluded to, and conclude by recapping what you did.
Tag your video
The beginning and end of the video must have your face, logo and web address. This makes for great marketing as well as creating audience research. People need to be exposed to multiple channels of a product before purchasing it. Communication should continue throughout the product creation process. Continuously answer questions, monitor your feedback, and create your course accordingly. Avoid concluding your video with a PowerPoint presentation. A PowerPoint presentation will dilute any impact your video might have on your target audience.
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Course description
The course title should indicate what the benefits of the course are for students. The subtitle, lecture titles and description should be optimized keeping in mind the benefit of the audience. Content promotion should be eye-catching and attractive. Put yourself in the buyer’s shoes and communicate value to the target market on your course sales page. If you’re not good at design, Udemy will create an image for your course.
Network
Work on building relationships with other instructors on Udemy. The Udemy Studio Facebook group is the best way to interact with instructors online. This will create opportunities to cross-promote each course at a lower cost. You will also need to build relationships with Udemy affiliates. Rakuten LinkShare runs the comprehensive Udemy affiliate program. Affiliates can link to your Udemy courses using discount coupons. Other sites where you can court affiliates include Facebook groups such as Udemy Unofficial Affiliate Partners and the Official Udemy Affiliate Program. Additionally, make sure you have free students who will give positive feedback on your course. Continued student engagement through the messaging system or chat will ensure an increase in customer satisfaction, which will most likely result in good feedback and reviews.
Market your course
If Udemy refers a student to your course, your revenue share is 50%. If the student accesses your course through your own efforts, you earn 100% of the revenue. The average instructor earns around $7,000 from courses on Udemy, although there is a wide range of results. Instructors with large social media followings and the ability to mobilize their own audience to make purchases can earn six figures per year. To market your course, you need to be passionate about your topic. Your topic should also be something people would be willing to learn about. Courses that work well are those that have a definitive result. Courses that teach marketable skills or that can earn students money are very popular. Marketing strategies include:
Email Marketing. You need to create your own mailing list. Create discounts on the courses you offer using Udemy coupons, then offer them to your email list, sometimes for a specific short duration. Do this right after creating a course. The initial rush of sales will potentially look good to Udemy and cause the site to present your course more favorably. This will also give a good idea of the number of students as well as social proof with 5-star reviews.
YouTube. This should be your first stop to learn about your product and find out what people are interested in. You need to invest in quality hardware such as a screenshot camera and also a video editing tool. This will help you shoot a good HD video. You will need a USB microphone for good quality sound. Make sure the microphone is positioned to allow your mouth to be close and eliminate any background noise. Once you’ve created your video, upload it to YouTube with a discounted price and a link to your Udemy account. You can also add the link to your Kindle book on the video.
Leverage existing Udemy audience
It’s much easier to make sales to students who are already Udemy users. Offer discount vouchers to existing students on the platform, participation will be good. Udemy’s announcements system will allow you to target students by start dates and completion percentage. Announcements are sent to the inboxes of students whose addresses you do not have. However, you can only give discounts to students in your paid courses and not to those enrolled in free courses. Alternatively, you can make your course free at first, attract as many students as possible, and then change the course to a paid course to promote it to them. You can also get students with free coupons and paid courses.
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