Efforts to meet customer needs never stop. A positive customer experience extends from the moment a customer first hears about your brand to the end of the customer lifecycle. Throughout their journey with you, you will have many opportunities to succeed or fail in terms of customer satisfaction.
So, to get off to a good start, start with an onboarding process that helps new customers set up and start using your product, such as on-demand training, one-on-one or group training sessions with Customer Success Managers , and a knowledge base. However, customer onboarding is just the first part of a customer training program.
More than 9,000 brands trust LearnWorlds to train their employees, partners and customers.
Then you should continue with more training materials and live events, like webinars, to go deeper product knowledge for new and advanced users to solidify customer loyalty and avoid churn. Of course, all of this is extremely difficult to accomplish in person or even in real time, which is why most customer training programs are conducted online, especially for SaaS products.
Need inspiration to create customer learning experiences that will engage your customers and help you increase customer retention rates and achieve your desired business goals? In this article, we’ve rounded up the best customer training program examples to help you get started!
6 Best Customer Training Examples
Harvest it benefits of customer training and build customer loyalty by following the example of these online academies: secure product adoption, build customer loyalty and expand your customer base with a comprehensive and fun customer training academy!
1. HubSpot Academy
HubSpot, being one of the most popular CRM platforms, does not need any special presentations. THE HubSpot Academy is an exemplary online academy that offers numerous free and paid online courses, not only to educate customers but also to for lead generation and brand awareness purposes.
HubSpot Academy offers courses in multiple languages, eBooks, lessons, and templates. Learners can earn certifications related to marketing, SEO, social media, sales, data management, web design, web development, and customer service training. Overall, the academy is a powerhouse for members of the marketing and customer service teams and not only!
2. Trailhead Academy
THE Trailhead Academy is Salesforce’s online learning academy with instructor-led classes on the platform, integrations, marketing and sales. The courses are divided by functionthey are therefore more relevant to users. Trailhead Academy also has a vibrant community that allows participants to network and join events.
The Trailhead Academy uses gamificationrewarding users with certifications, superbadges and supersets, points, quests, challenges and fun prizes. Learners can choose from guided learning paths (trails), create their own personalized learning playlist (trailmix), or join the Trailhead Academy for instructor-led courses taught by industry experts.
3. Achievable Academy
Workable, the popular recruiting and employee management software, has launched the Achievable Academy with LearnWorlds. The academy currently offers 19 free courses on how to get started with Workable and more advanced courses. by use case – recruitment and HR. Courses include interactive linksintuitive content navigation, directive pointers, expert advice and knowledge checks.
The Workable Academy was praised by users, who found the content easy to follow and very useful. At the same time, Workable successfully reduced inbound tickets in less than a year after launching its asynchronous customer onboarding program!
4. Zendesk Training
Zendesk needs to know how to maintain good relationships with its customers. The well-known customer service solution offers Zendesk traininga series of comprehensive training per position (administrators, agents, CX analysts, sales team and developers). The training offer reading material And practical activities.
There is also certification programs available with separate courses and packages which verify that you master Zendesk, at varying costs. The academy offers additional resources to prepare learners for their certification exams.
5. LinkedIn Learning
The world’s leading networking platform for professionals offers a rich educational hub, LinkedIn Learningwith more than 23,000 courses available led by industry experts, short video tutorialsAnd learning path for professionals that you can purchase individually or for your team. LinkedIn is another example of a company using education as a marketing tool.
Training resources cover a wide range of trending topicssuch as artificial intelligence, data analytics, DEI, human resources and many more. As LinkedIn is the leading business-focused social media platform, it’s hard to overlook the opportunities and benefits of networking with like-minded professionals when you are part of their learning community!
6. LearnWorlds Academy
Finally, we couldn’t help but mention our own customer training academy! In addition to a top-notch customer support team, dedicated CSMs, daily instructor-led webinars, and an extensive knowledge base with support articles… our LMS platform, LearnWorlds, also offers eLearning courses that showcase the features of the product and step-by-step procedures to help you master our training. platform, further providing you with practical tips for grow your eLearning business.
THE LearnWorlds Academy is free and all courses are available on request. In addition to the Academy, we offer a resource library of eBooks, templates, checklists, and on-demand webinars to expand your knowledge on course creation, customer education, and other topics that may to interest you and help you grow your business.
Customer education is the way forward
We hope these customer training examples have inspired you to create your own customer training center!
💡 As we looked through these successful academies, here’s what we learned:
Customer education is a great marketing tool for brand awareness and lead generation Certification programs add value to your program and justify monetization
Creation of different courses by use case and by position makes them more relevant
Gamification, microlearning and quizzes are excellent engagement techniques
Don’t forget to use a learning management system like Learn the worlds to streamline your training.
LearnWorlds supports:
✅ Integrations with CRMS and other tools to facilitate your workflow
✅ Integrated content creation supporting interactive training content
✅ Website builder with ready-made templates
✅ Quiz, certificate and survey generator
✅ Microlearning modules for better customer engagement and faster results
✅ Branded mobile app
✅ Multiple schools, user groups and user roles
Whatever your needs, LearnWorlds is your go-to learning platform for effective customer training and beyond!
More than 9,000 brands trust LearnWorlds to train their employees, partners and customers.
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Androniki is a content writer at LearnWorlds and shares instructional design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and disseminating knowledge. She is also a budding yogi, an avid reader, and a talented transponder.
