5 Suggestions for Mastering Content material Curation and Distribution
Have you ever noticed how some brands always seem to have the perfect content at the perfect time? It’s not magic: it’s the result of intelligent content curation and savvy distribution.
Mastering content curation and distribution puts you above the competition as a thought leader who knows his stuff.
In this article, we’ll explain why good content curation is so important and provide you with 5 actionable tips to help you achieve your goals.
Why a content curation strategy is crucial
402.74 million Terabytes of digital data are created every day. There is an unfathomable amount of information available on the Internet.
Unsurprisingly, 81% of people feel the itch to unsubscribe from email due to information fatigue. There is simply a tsunami of messages hitting us from all sides constantly.
This is what makes content curation so crucial.
When you establish your brand as opinion leader in your industry through careful, quality curation, your target audience knows you’re providing valuable content that they don’t need to climb a digital Mount Everest to access.
The more content you curate that is relevant to them, the more your credibility increases and the more engaged your audience will be.
Key Elements of a Successful Content Curation Strategy
A good content curation process is more than just “sharing” a few pieces of content every week. Curation should be an integral part of your content strategy, starting with these essential elements.
Know your audience
You can’t effectively curate content for your target audience if you have no idea who that audience is.
Explore your analytics to understand your audience and the type of content they interact with most.
Pay attention to demographic markers such as:
Age Location Interests Gender identity Generational culture
Organize your content accordingly.
Find high-quality content sources
Becoming a trusted content curator means you cut through the digital noise to bring your target audience the best of the best,
To do this, you need to select high-quality sources.
Tools like Scoop.it are invaluable for this task for several reasons:
Automated content discovery: Scoop.it uses algorithms to search and recommend content based on relevance, quality and credibility. This helps you discover high-quality sources without extensive manual searching.
Customizable filters: Users can set filters to prioritize content from trusted sources. This ensures that only high quality materials are retained. You can set filters by keywords, publication date, source authority, etc.
Integration of reliable sources: Scoop.it integrates with established content databases and platforms known for their high-quality standards. These integrations streamline curation by ensuring a constant flow of valuable content.
Keep your content organized
Whenever you’re dealing with a large volume of content in different formats, staying organized is essential to being efficient.
Good organization means that each type of content in your repository is easy to find, you can create effective scheduling and publishing systems, and your messaging and branding are consistent.
Tools like Pocket and Feedly allow you to tag and categorize content to stay organized.
Scoop.it also has a feature that allows you to highlight and organize content for specific campaigns or topics.
5 Steps to Mastering Content Curation and Distribution
Mastering content curation and distribution isn’t complex, but it does take thought and organization.
These 5 steps will increase your content curation and expand your platform and customer engagement.
Listen to your audience
Listening to your audience is your number 1 priority. If you curate content that isn’t useful to anyone, you won’t have an audience to target.
Your curation should be focused and specific, which will set you apart from the bots. Specific, engaging content from trusted sources will keep your readers coming back.
Use these tactics to understand what your audience wants:
Social listening – Monitor social media platforms and online communities to understand what your audience is saying about your brand.
Customer data – Who is your audience? What demographics do they belong to? What do they care about? Explore your data to find this essential information.
Comments on the survey – Collaborate with your sales and customer success teams to leverage customer returns management tools to create surveys and analyze responses from your target audience.
Social media posts – Actively engage with your audience on social media platforms by responding to comments, participating in discussions, and asking questions.
Build the Right Tech Stack
The right tech stack will help you immensely as you learn to master content creation and distribution.
The right tools will streamline your process, keep you organized, and make distribution easier.
Scoop.it is a powerful tool for organizing, organizing and distributing your content.
Other tools, like Sprout Social, help with social listening and engagement to collect customer data, as well as planning, scheduling, and posting to social media.
Think about your goals, needs, and the size of your content marketing team. You don’t want to be burdened with unnecessary subscriptions, but you want to be as efficient as possible with your limited resources.
Look for all-in-one solutions wherever possible and let technology do the heavy lifting.
Use multiple distribution channels
Curating high-quality content isn’t enough: you also need to distribute it to reach a wider audience.
Choose the right one distribution channels reaching your target audience is important.
For example, if your primary engagement comes from newsletters, you should focus your resources on managing your email lists instead of creating a TikTok account because you’ve heard everyone has one.
However, if your primary demographic is younger, not having long-form videos in your content strategy may hurt you.
Chime, a financial technology company, is a great example of using multiple distribution channels for its target audience.
By leveraging the visual appeal and interactive features of Instagram, Chime effectively curates content that resonates with young people, highlighting the benefits of its products, such as debit cards, credit cards and checking accounts.
Social media platforms are popular distribution channels, but there are others. Don’t be afraid to get creative and try other distribution channels such as:
Influencer Partnerships Industry Collaborations Syndicated Platforms Online Communities Discord Channels Slack Groups Newsletters RSS Feeds
Stay on brand
Although it can sometimes be tempting to share fun or thought-provoking content, if it doesn’t align with your brand voice, you should avoid sharing it.
Maintaining a consistent brand voice and identity throughout all curated content reinforces your brand messaging and values. This clarifies who you are and what you do, which builds trust and trustworthiness among your audience.
Know your brand voice and stick to it.
HubSpot is a brand that does this extremely well.
HubSpot offers a wealth of free content. Their blog and resource center features original, curated content covering various topics relevant to marketing, sales, and customer service professionals.
From his blogs and email newsletters Through its podcast and free Academy, HubSpot stays true to its brand and maintains a constant stream of valuable content for its audience.
Track performance and analyze results
Tracking and analyzing your performance is crucial because you otherwise have no metrics to measure success.
You must first start with a baseline. What are your current traffic numbers? What are your click-through rates? Bounce rates? Engagement?
From there, you want to establish your key performance indicators (KPIs), which are statistics that measure your success.
Good KPIs to follow for content curation are:
Audience growth rate Social shares Time on page Click-through rate Conversion rate On-page traffic Bounce rate Backlinks
When setting KPIs, your goals should be clear, specific and measurable.
Good example of KPI:
Increase social media engagement (likes, shares, comments) by 15% over the next quarter.
Bad KPI example:
Get more likes on social media
The objective of the first example is clear. It includes a defined timeline and a specific number by which to measure success.
The second example sets the same goal (better social media engagement) but doesn’t include a time frame or metric to evaluate success.
Your goals should change as you collect more data, and your content curation strategy will need to adjust as you discover more about your audience and their problems.
There are many tools available to help you do this.
For analytics, tools like Google Analytics, Social Media Dashboards, and CMS Analytics Dashboards will give you insight into what your users are interacting with.
Heat maps and session recordings provided by tools like HotJar and CrazyEgg show how users interact with your content in real time, making them powerful tools.
Visualizing your data can also help you understand it better. Tools like Google Data Studio and Power BI allow you to visualize your progress. This makes it easier to spot current trends, areas where you are succeeding, and areas where you need to focus more effort.
Organize and distribute like a pro
Mastering content curation and distribution is all about listening to your audience and presenting them with high-quality content that meets their needs. Find out who your audience is. Stay organized while accumulating top-notch content from trusted sources and watch your audience grow.
If you’re ready to streamline your curation and distribution process, register for free at Scoop.itor book a demo to see how we can help you achieve your content curation goals.
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